DiaperShops.com Reveals Findings of 1st Annual Cloth Diapering Pulse Survey

DiaperShops.com Reveals Findings of 1st Annual Cloth Diapering Pulse Survey

Survey finds cloth diapering is easier than parents first expected

To download the complete version of the DiaperShops.com 1st Annual Cloth Diapering Pulse Survey, please complete this form and all 34 survey questions and responses will be delivered to your inbox.

South Paris, Maine (August 15, 2011) – Leading online cloth diapering retailer and resource, DiaperShops.com, today reveals the findings from its highly-anticipated cloth diapering pulse survey. The survey set out to understand the usage habits, brand preferences and traits that cloth diapering families share. It also set out to provide statistically relevant cloth diapering stats for the industry to reference.

Key findings of the survey include:

  • Cloth Diaper Users are Avid Users. The large majority of cloth diapering families (79%) say they only use cloth diapers and never/rarely use disposables.
  • Doctors Don’t Know Cloth Diapers. While most cloth diapering users say they first learned about cloth diapering from their friends and family, only 1% learned about it from a healthcare professional. This may show that doctors and nurses are unaware of the modern cloth diapering options that are available today.
  • bumGenius, FuzziBunz Most Preferred Cloth Diaper Brands. The most popular cloth diaper brand is bumGenius followed in second by FuzziBunz.
  • Cloth Diaper Users Love to Hoard Diapers. Forty-four percent (44%) of respondents say they own 31 or more cloth diapers even though most manufacturers recommend only needing to have about 20 diapers on hand.
  • Pockets and Snaps Rule. Most cloth diapering users say they prefer diapers with snap closures over hook and loop (i.e. Velcro™-like closures) citing “durability” of snaps as the key factor why. The largest “style” preference is for pockets, which are diapers that have a pocket-opening that enables the user to customize the diaper’s absorbency by stuffing the pocket with a micro-terry or other fabric “insert.”
  • Cloth Diapering Saves Money. The number one reason families choose to cloth diaper is to “save money” (52%) followed by “being more eco-friendly” and “health of baby.”
  • Cloth Diapering Fans are Early Adopters. Sixty percent (60%) of cloth diaper users indicate that they decided to cloth diaper either before they were pregnant or during their pregnancy.

Bobbi-Jean Palmer, the owner of DiaperShops.com, created this survey as a means to learn more about her customers and help to better serve them.

“We wanted to provide relevant stats and information about cloth diapering users to the industry in order to better serve our customers and create products and promotions that appeal to their tastes and preferences,” says Palmer. “The data was collected and analyzed and now provides the insights we needed to be a better cloth diaper source,” she adds.

Further, Palmer says it’s her plan to make this an annual survey so she can track user preferences, habits and traits of the cloth diapering community for many years to come.

Data for the survey was collected by DiaperShops.com in June 2011 using an online survey company. The company utilized social media to promote the survey and facilitate responses. No compensation was giving to survey participants. Five hundred submissions were received and only those that have cloth diapered or are currently cloth diapering were allowed to fill out the survey in its entirety.

To download the complete version of the DiaperShops.com 1st Annual Cloth Diapering Pulse Survey, please complete this form and all 34 survey questions and responses will be delivered to your inbox.

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