DiaperShops.com Reveals Findings of 2nd Annual Cloth Diaper Pulse Survey

Cloth diapers are easy!

Survey finds cloth diapering is easier than parents first expected

As a leader in cloth diapering retailers and resources, we wanted to reveal to you our findings from our 2nd annual highly-anticipated cloth diapering pulse survey. The survey set out to understand the usage habits, brand preferences and traits that cloth diapering families share. It also set out to provide statistically relevant cloth diapering stats for the industry to reference.

To download a free copy of the DiaperShops.com 2nd Annual Cloth Diapering Pulse Survey, please visit DiaperShops.com.

Key findings of the survey include:

  • Exclusive or Not, Cloth Diapering Moms are Avid Cloth Users:  Half of respondents (50.4%) said they only use cloth diapers.  However, many report that they have used disposable diapers at day care, at night, while traveling and when their baby has a rash.  Only 31% of parents reported that they have never used a disposable diaper.
  • bumGenius, FuzziBunz Most Preferred Cloth Diaper Brands. The most popular cloth diaper brand is bumGenius followed in second by FuzziBunz.
  • Cloth Diaper Users Love to Hoard Diapers. Forty-eight percent (48%) of respondents say they own 25-50 cloth diapers even though most manufacturers recommend only needing to have about 20 diapers on hand.  Sixteen percent (16.2%) have over 51 diapers in their stash.
  • Pockets and Snaps Rule. Most cloth diapering users say they prefer diapers with snap closures over hook and loop (i.e. Velcro™-like closures).  The largest “style” preference is for pockets, which are diapers that have a pocket-opening that enables the user to customize the diaper’s absorbency by stuffing the pocket with a micro-terry or other fabric “insert.”
  • Cloth Diapering Saves Money. The number one reason families choose to cloth diaper is to “save money” (53%) followed by “being more eco-friendly” and “health of baby.”
  • Cloth Diapering Fans are Early Adopters. Sixty-eight percent (68.4%) of cloth diaper users indicate that they decided to cloth diaper either before they were pregnant or during their pregnancy.

Bobbi-Jean Palmer, the owner of DiaperShops.com, created this survey as a means to learn more about her customers and help to better serve them.

“For a 2nd year, we wanted to provide relevant stats and information about cloth diapering users to the industry in order to better serve our customers and create products and promotions that appeal to their tastes and preferences,” says Palmer. “The data was collected and analyzed and now provides the insights we needed to be a better cloth diaper source,” she adds.

Further, Palmer says it’s her plan to continue making this an annual survey so she can track user preferences, habits and traits of the cloth diapering community for many years to come.

Data for the survey was collected by DiaperShops.com in June and August 2012 using an online survey company. The company utilized social media to promote the survey and facilitate responses. No compensation was given to survey participants. Three thousand submissions were received and only those that have cloth diapered or are currently cloth diapering were allowed to fill out the survey in its entirety.

To download a free copy of the DiaperShops.com 2nd Annual Cloth Diapering Pulse Survey, please visit DiaperShops.com.

What will you find in the full report?  Answers to these and other popular cloth diapering questions:

  • Who’s using cloth diapers today?
  • How many children parents are cloth diapering at one time?
  • What brands of cloth diapers families are using most?
  • How many loads of laundry cloth diapering parents are doing each week?
  • Are cloth diapering families also using disposable diapers?
  • Where are cloth diapering families getting educated?
  • What are their favorite blogs?
  • What is the most important feature when they are looking to purchase cloth diapers?
  • Where are families shopping for their cloth diapers?
  • How many families have an HE washing machine?
  • What’s the preferred cloth diaper detergent?
  • and many other fluffy questions!

To learn more about cloth diapering, please visit any of DiaperShops.com’s cloth diapering stores, including KellysCloset.com, FuzziBunzOnline.com, and OneSizeDiaperStore.com.



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6 Responses to DiaperShops.com Reveals Findings of 2nd Annual Cloth Diaper Pulse Survey

  1. Allie says:

    Hi there,
    I am very interested o read the results of the survey, however, once I enter my email address the screen I get is a thank you page from icontact and that’s it! What do I need to do?!?
    Thank you so much 🙂

    • Calley says:

      You should receive an email shortly from our system with the full results. Please let me know if it doesn’t show up within 24 hrs and I can resend.

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